Three friends are taking our beloved outdoor pool fries to the next level at Heidelberg Thermal Baths – handmade and always fresh from the fryer.

The branding is also crisp and handmade: We had a lot of fun at the drawing board and the result is a branding system that’s as enjoyable as a day at the swimming pool. It features a french fries lettering in loud yellow, a dynamic byline with alliteration, and a hint of ketchup that you’re sure to love.